I'm Tanel Drui. I have over 20 years of experience in UX/UI design, product design, and art direction. I bring together user journeys, thoughtful interfaces, and scalable design systems into a cohesive whole. I pay attention to detail and know what it takes to bring designs to life.
I craft digital products from the big picture to the smallest detail.
Some brands I've worked with
How I create value
Experience & Vision
Over 20 years of experience bringing together product design, visual identity, and technology to turn complex challenges into clear, cohesive experiences.
Strategic Execution
Shaping scalable design systems and shared visual languages that create consistency across products, platforms, and brand touchpoints.
Leadership & Influence
Helping define design direction across teams and disciplines, connecting product and brand strategy while mentoring designers and elevating design quality.
Product & Experience Design
UX/UI & Product Design End-to-end design of complex digital experiences, from user journeys and interaction flows to polished, intuitive interfaces.
Visual Design & Art Direction Bringing together strong visual craft, usability, and brand expression across digital touchpoints.
Design Systems & Visual Identity
Scalable Design Systems Building reusable components, design tokens, and shared standards that support consistency across products and teams.
Unified Visual Language Connecting product design and brand identity into cohesive experiences across platforms and touchpoints.
Prototyping & Technology
Interaction Design Creating high-fidelity prototypes and detailed interaction patterns that bring ideas to life.
Technical Fluency Hands-on experience with HTML, CSS, and JavaScript, bridging design and development through a practical understanding of implementation.
Collaboration & Mentorship
Strategic Collaboration Helping shape design direction across products, teams, and disciplines, aligning creative vision with business needs.
Mentorship & Quality Guiding fellow designers, sharing expertise, and maintaining high standards of design quality.
Tanel brings a strong business perspective to his work, connecting design decisions with company goals and creating real value. His contribution goes beyond design, extending to the development of products and services as a whole.
He is a collaborative and constructive partner who considers user needs and technical constraints, helping turn ideas into well-thought-out solutions.
Tallink Grupp AS
Get in touch
Have a digital product to shape, a design system to scale, or a complex challenge to solve? I'm open to consulting, collaborations, and the right long-term opportunities.